This is the Walmart Exclusive Hobbit An Unexpected Journey PEZ set with Exclusive Goblin King.
Two versions of the Star Trek Next Generation 25th Anniv. PEZ Set were released. This one, the Walmart exclusive limited edition, includes Locutus of Borg. He replaces Dr. Beverley Crusher from the regular version. The rest of the included characters are Data, William Riker, Jean-Luc Picard, U.S.S. Enterprise NCC-1701-D, Worf, Geordi La Forge, and Deanna Troi.
After years of KISS PEZ only being available as hand painted Wonder Woman PEZ, finally a real set has been released.